We've all heard that humans absorb information quickly when it is in the form of a story. But what does storytelling mean for a scientist? It's not telling ghost stories around the campfire – it's engaging your audience's previous experience in ways that help them follow a complicated set of details. Here are some example story lines that you can use to frame your work so that listeners quickly get your point. The Predicted Outcome Audiences love this story – a predicted result, that avoided...
Dr. Katharine Hayhoe shows scientists how to answer questions to make an impact. Her televised interview with Anderson Cooper, in response to the recently published Fourth National Climate Assessment, drives home several principles for championing science. Be Human and Credible Hayhoe does an excellent job of showing up as both human and credible. She speaks about her role in creating the Climate Assessment report and weaves indisputable facts into her answers. She personalizes information...